How Banners Can Foster Brand Awareness for Your Business: 5 Important Ways

Banner advertising is a form of online advertising where graphical banners or display ads are placed on websites, mobile apps, or social media platforms to promote a product, service, or brand. These banners typically contain images, text, and sometimes interactive elements, and are designed to capture the attention of users and encourage them to click on the banner to learn more or take a specific action. 

Banner ads offer significant brand exposure to a wide audience. According to a study by comScore, the average internet user is exposed to over 1,700 banner ads per month, ensuring consistent visibility for businesses and their brands. Moreover, the Interactive Advertising Bureau (IAB) reported that banner ads accounted for approximately 33% of all digital ad impressions, indicating their effectiveness in attracting users to visit websites.

So banner ads continue to be an effective strategy due to the vast reach it offers and the potential for brand exposure to a large audience. But how can you create quality banners fast and how will these help your business? 

1. Create Noticeable Banners

One of the advantages of display advertising, such as banners, is its non-intrusive nature, allowing visitors to choose whether to engage with it or not. However, this also means that you must put effort into creating compelling elements within your banners to capture people's attention. When working on your banner, it is crucial to consider various factors. Here are a few elements that can enhance the visibility of your banner:

• Engaging graphics and animations that captivate visitors
• The skillful combination of colors
• Utilization of the right formats
• Placing banners on relevant sites
• Strategic placement of the banner.

2. Choose a Targetable Audience 

Banners may be very effective instruments for your business achieve if you target the audience properly. According to statistics, around 76% of consumers will engage with a more personalized digital ad.   

Targeting with banners also includes re-targeting. You can segment your ads by interests, topics, past purchases, etc. Make sure that they appear on relevant websites, but also use them as a remarketing strategy to contact previous visitors and convince them to finally make that purchase. 

3. Use Retargeting And Reusable  Opportunities

Banner ads can be used for retargeting campaigns, where they are displayed to users who have previously interacted with your website or shown interest in your products or services. This remarketing technique helps to keep your brand top of mind for potential customers, increasing brand recall and the likelihood of conversions.

You can also use your company’s logo or its mission statement, a piece of content that showed results with the audience, a video you published on social media, etc.

There’s no reason why you can’t repurpose the banners, too. If they offer more general information like products, business information, etc., this is an evergreen piece that you can reuse on different sites and at different times. 

It’s what makes them cost-effective, less time-consuming, and most importantly – available to place all around the web to build brand awareness. 

4. Pay Attention to Cost-Effectiveness 

By focusing on cost-effectiveness, you ensure that your resources, including time, money, and effort, are utilized efficiently. This allows you to maximize the return on investment (ROI) and achieve your business goals without unnecessary waste.

Monitoring cost-effectiveness also helps you allocate your budget wisely. By identifying and investing in the most efficient strategies, you can optimize your marketing efforts and allocate funds to areas that generate the highest impact and value for your business.

5. Measure the Effectiveness of Your Campaign

By measuring campaign effectiveness, you can assess how well your ads are performing. This evaluation helps you identify what is working and what needs improvement, allowing you to make data-driven decisions to optimize your future campaigns. Click-through rates, website traffic, and conversions can tell you if your investment in banner ads was a smart idea or not. 

Contact GothamAds if you want to foster your brand awareness!