Brand safety and Transparency

GothamAds advertising marketplace

Level up in traffic standards

The greatest variety of premium inventory multiplied by real-time Machine Learning optimization turns the incoming traffic
into the gold mine that skyrockets effectiveness of your campaigns in a click.
Fraud-proof by design

Scanning the traffic 24/7, our award-winning security partners ensure 100% secure trading ecosystem.

Human-viewable

Our proactive team applies industry-best tools and strategies to ensure absolute viewability for your ads.

Brand-friendly

Smart algorithms make your ads appear at appropriate websites and brand-safe content.

Transparent

Assess all data about campaigns, transactions or ad delivery in real-time via dashboard or ask your dedicated manager.

Protection by prevention

We teamed up with strategic brand safety traffic partners and developed advantageous anti-fraud practices that outrun all
kinds of ad fraud, including bots, click hijacking, cookie-stuffing, malware, and external attacks. In real-time, with Machine
Learning, the system analyzes traffic and blocks sources where suspicious patterns occur.

Multi-layered scanning

We developed a combination of strategic and tactical steps that help us deliver verifiable traffic at all times. Additionally,
you can manage and adjust the traffic to your own needs using proprietary tools of our platform. You can:

Filter the sources of traffic by domain, IP, other criteria. (advertisers)

Set your criteria for cooperation (advertisers and publishers).

Apply write lists and blacklists to manage partners.
(advertisers and publishers)

Protected in-app experience

Today mobile environment is especially vulnerable to threats associated with fraudulent activities. That’s why
the paradigm of internal app protection in our SDK is based on the timely identification and in-depth analysis
of user behavioral parameters, patterns, and fraud initiation scenarios.

Measurable results driven by performance

High-quality traffic standards are the core pillars our marketplace is built on. Technology is the first
element of it and professionalism is the other. Our traffic quality verification team keeps a hand on the
pulse of programmatic buying and selling so that you could focus on things that matter:
Growing your media-buying or media-selling strategy
Enhancing the user experience

Viewability and transparency at scale

These are performance metrics advertisers and publishers typically achieve with safety-enhanced
and ultimately transparent media-trading environment of GothamAds.
+50%
Viewability
+20%
Ad quality index
+25%
User engagement

Viewability and transparency at scale

These are performance metrics advertisers and publishers typically achieve with safety-enhanced
and ultimately transparent media-trading environment of GothamAds.

Brand Safety Advertising Point

Our sophisticated anti-fraud tools and connected safety partners thoroughly analyze where the
requests come from. They attribute a risk score to every particular source based on which the
decision on every impression is taken automatically.

Our safety tech partners & tools:

Publishers and advertisers trust us!

+6000
direct mobile and web publishers
+250
buyers

Superior traffic purchasing and monetization
opportunities are one click close!

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