Brand safety and Transparency

GothamAds advertising marketplace
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Level up in traffic standards

The greatest variety of premium inventory multiplied by real-time Machine Learning optimization turns the incoming traffic
into the gold mine that skyrockets effectiveness of your campaigns in a click.
Fraud-proof by design

Scanning the traffic 24/7, our award-winning security partners ensure 100% secure trading ecosystem.

Human-viewable

Our proactive team applies industry-best tools and strategies to ensure absolute viewability for your ads.

Brand-friendly

Smart algorithms make your ads appear at appropriate websites and brand-safe content.

Transparent

Assess all data about campaigns, transactions or ad delivery in real-time via dashboard or ask your dedicated manager.

Protection by prevention

We teamed up with strategic brand safety traffic partners and developed advantageous anti-fraud practices that outrun all kinds of ad fraud, including bots, click hijacking, cookie-stuffing, malware, and external attacks. In real-time, with Machine Learning, the system analyzes traffic and blocks sources where suspicious patterns occur.

Multi-layered scanning

We developed a combination of strategic and tactical steps that help us deliver verifiable traffic at all times. Additionally, you can manage and adjust the traffic to your own needs using proprietary tools of our platform. You can:
Filter

Filter the sources of traffic by domain, IP, other criteria. (advertisers)

Layers

Set your criteria for cooperation (advertisers and publishers).

Partners

Apply write lists and blacklists to manage partners.
(advertisers and publishers)

Protected in-app experience

Today mobile environment is especially vulnerable to threats associated with fraudulent activities. That’s why the paradigm of internal app protection in our SDK is based on the timely identification and in-depth analysis of user behavioral parameters, patterns, and fraud initiation scenarios.
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Measurable results driven by performance

High-quality traffic standards are the core pillars our marketplace is built on. Technology is the first element of it and professionalism is the other. Our traffic quality verification team keeps a hand on the pulse of programmatic buying and selling so that you could focus on things that matter:
Growing your media-buying or media-selling strategy
Enhancing the user experience

Viewability and transparency at scale

These are performance metrics advertisers and publishers typically achieve with safety-enhanced and ultimately transparent media-trading environment of GothamAds.
+50%
Viewability
+20%
Ad quality index
+25%
User engagement
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Brand Safety Advertising Point

Our sophisticated anti-fraud tools and connected safety partners thoroughly analyze where the requests come from. They attribute a risk score to every particular source based on which the decision on every impression is taken automatically.
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Left Hand Right Hand

Our safety tech partners & tools:

Pixalate

Publishers and advertisers trust us!

800+
direct mobile and
web publishers
250
buyers

Superior traffic purchasing and monetization
opportunities are one click close!

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