How to sell advertisements on your websites: 5 most common approaches

Advertising can help your website become a source of stable revenues. Publishers earn money by simply displaying ads to target audiences at the right time and in the right context. 

There are several ways that publishers can sell ad space on their websites:

1. Programmatic advertising. Publishers can sell ad space through programmatic advertising platforms, which use automated bidding and delivery systems to display ads on the publisher's website. This approach can be more efficient and hands-off than direct sales, but may result in lower rates.
2. Direct sales. Publishers can sell ad space directly to advertisers, either through a dedicated sales team or by reaching out to potential advertisers themselves. This approach typically involves negotiating rates and managing the ad placement and delivery process.
3. Ad exchanges. There are marketplaces where publishers can sell ad space to a network of advertisers. This approach is similar to programmatic advertising but allows for more direct control over the advertisers that appear on your website.
4. Affiliate marketing. It is a type of advertising where you earn a commission for promoting a brand's products or services on your website. This can be in the form of banner ads, text links, or product reviews, and is often sold on a revenue-sharing basis.
5. Sponsored content. Publishers can sell ad space through sponsored content, where they feature a brand's content on their website in exchange for payment. This approach can be more subtle than traditional advertising and can be a good fit for publishers with strong editorial content.

When deciding how to sell ad space on your website, it's important to consider your audience, your content, and your business goals. It's important to choose the approach that best fits your needs and maximizes your revenue potential.