Main Benchmarks For Reaching Better Performance Goals In Targeting

The correct audience for advertising is the key to success in promoting your brand. Targeting the right audiences helps to ensure that their advertisers' ads are only being shown to audiences interested in purchasing products or services. So the clearer targeting you do, the better result you will have from the advertising campaign.

GothamAds team pays great attention to details in order to provide high quality targeting. Let’s check out the main benchmarks you should keep in mind for reaching better performance goals using example of our latest campaign setting for our Pharma and Medicine oriented advertiser: 
 

Step 1. Set goals.

Goals set the direction for what needs to happen for your product or service to do well in the market and are the foundation of the plan you build.

Step 2: Determine the target audience. 

Our team analyzes the audience by age, interests, and potential healthcare needs. You must understand the potential buyer's lifestyle and predict possible chronic diseases. It helps to increase interaction rates with advertisements because you have a full portrait of your audience. This is especially important at a time when consumers expect every ad to be personalized and highly targeted. 

Step 3: Create content.

It is important to prepare a deep analysis of client needs and make a list of premium health and lifestyle apps and sites.

Step 4: Analyze CTR. 

You may filter sources with low conversion rates and review suggested audiences for better-quality leads.

Step 5: Additional use of an advanced throttling mechanism for better fill.
 

Ultimately, target audiences are meant to create a bond between your brand and your most common type of consumer. Therefore, follow the strategy and do successful promotion for your brand!