The Trends That Can Change The Mobile Advertising Industry

The mobile app industry is becoming bigger, bolder, and more brilliant. According to Statista, the number of smartphone subscriptions globally is currently over 6 billion and is projected to reach over 7.6 billion by 2027. It means that we are entering the golden age of mobile advertising. But what can we expect from it? Let's analyze three main trends together! 

We will do more shopping on mobile devices

People take their mobile devices everywhere, so marketers have a captive audience of smartphone owners who only go anywhere with their devices. It's a significant advantage for adverts because the path from the seen advertisement to the purchase of the product is shortened.

We will have more video content

Video ads are more attention-grabbing than other types of ads. advertisers can use a combination of visual and audio elements to create a compelling and memorable experience. One of the major sub-trends in video is also the popularity of short videos on apps. This type of mobile ad is highly measurable, allowing advertisers to track engagement, views, click-through rates, and other metrics. This enables optimizing ads for better results.

The location-based targeting will be stronger and stronger

Targeting customers and prospects based on their real-time location has been around for a while. Statista projects that ad spending on location-based campaigns in the USA, which was $21.4 billion in 2018, will surpass $32 billion by 2023. With technologies such as geo-targeting and geo-fencing, sending messages or displaying ads to nearby people is possible. For example, a shop could send current specials to a customer in the area.

At GothamAds we involve various trends in our work and do everything to increase advertising views and improve results.