Creative Quality Analysis: Why It's Important

The quality of your creative determines 75% of ad impact. And creatively-awarded campaigns are 27% more effective. Unfortunately, the consumer experience may be under attack. Malicious incidents up 140% since 2017. At the same time, the number of malicious attacks decreased by 28% between 2021 and 2023, the “CYA 2023: 7 Digital Safety Trends for Uncertain Times” report says. It threatens monetization channels including e-commerce and online advertising. So it is essential to control the quality of advertising creatives and do everything possible to ensure they meet the target audience's needs.

GothamAds team is meticulous about quality-checking creatives. We have a well-developed plan for interaction with advertising creatives based on our working experience. So, we have some tips to help you provide quality service to partners and customers:
 

• Use 3rd party vendors for creative scanning. If the ad doesn’t pass one of the filter criteria, creative is being automatically blocked. 
• Keep an eye on integrating new demand partners. In GothamAds our AdQuality team pays much attention to onboarding of new advertisers; we will not integrate any demand partner who creates dubious impressions. 
• Be on the alert and act with circumspection. Threat actors created an expansive portfolio of fake landing pages to give tech support scam credibility. So they use advanced cloaking and obfuscation. 
•  Keep an eye on the Media Filter that blocks scammers' ads every year. This filter blocked more than 950 million scam ads in 2022. It is 83% more than in 2021.
•  Use real-time protection against off-brand ads. It is essential to personalize advertising for the appropriate audience and protect the advertising space from third-party advertising that does not meet the target audience's needs.