How Big is The In-Game Advertising Market?

According to the IMARC Group research, the global in-game advertising market size reached US$ 7.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 13.3 Billion by 2028, exhibiting a growth rate (CAGR) of 10.6% during 2023-2028.

What is in-game advertising?

In-game advertising refers to the practice of integrating advertisements into video games. These ads can show up in different ways, like signs in the game world, special items you can buy, or even commercials that play during the game. The goal is to show products or services to players while they're playing the game. It's a way for companies to aim their ads at very specific groups of people, using data to make the ads fit those players' interests. And because the ads are part of the game world, they don't interrupt the game.

What are the growth prospects in the industry?

More and more people are playing video games for fun, and this has caught the interest of advertisers who want to reach a big and varied group of people. This is a big reason why there's a growing demand for in-game advertising all over the world. Also, simple and easy-to-make games that lots of people like to play are becoming very popular. This gives advertisers more chances to put ads in these games. Plus, more and more people like in-game ads because they don't interrupt the game and feel like a natural part of the gaming experience. This is making the market for in-game advertising grow even more.

GothamAds specializes in in-game advertising. If you seek further information or wish to explore this type of ad, please do not hesitate to get in touch with us.