Why Personalization is Very Important For Advertising
Personalization is the key to modern marketing. This is confirmed by marketing research. For example, a Salesforce study discovered that 66% of customers expect brands to understand their needs. And 72% of them will engage only when approached in a personalized way. So how can brands successfully use personalization in mobile app advertising? There are several popular strategies.
1. Push Notifications
Push notifications have become essential for app engagement thanks to their impressive performance metrics. With a deliverability rate of 90%, push notifications to ensure that your message reaches the intended recipients effectively. Moreover, the click rate of push notifications surpasses that of emails by a significant margin. On average, push notifications have a click rate that is 7 times higher than emails. Approximately 40% of users interact with an app within just one hour of receiving a notification. This rapid response time signifies the immediacy and relevance of push notifications, as they prompt users to engage with the app instantly.
2. Customized recommendations
The modern audience is intelligent and likes to be heard and understood. Sending tailored product recommendations will take you to the pinnacle of app personalization. Understand the behavior, preference, and user history and try to customize recommendations accordingly.
3. In-app Messages
In-app messages allow businesses to deliver personalized and relevant content to users while they are actively engaged with the application. By providing tailored information based on user preferences, behaviors, or demographics, businesses can enhance the overall user experience, making it more engaging and satisfying. One more advantage is real-time engagement. In-app messages enable businesses to interact with users in real-time, presenting them with personalized offers or recommendations when they are most likely to take action.
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